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Do you know you can value add to your business with a portfolio of trademarks?

When you register a trademark in relation to your goods and/or services, you are effectively gaining a statutory monopoly of your mark. A trademark can add value to your business by protecting your market share and help raise equity for the development of your business. At Mi2u, we provide support to your business and clarify your doubts on the trademark.

What is a Trademark?

A trademark is a sign that you can use to distinguish your business’ goods or services from those of other traders.  A trademark can be represented graphically in the form of your company’s logo or a signature.

 Through a registered trademark, you can protect your brand (or “mark”) by restricting other people from using its name or logo.

Once acquired, a trademark can last indefinitely as long as you renew it every 10 years. Because a registered trademark is a form of IP, you can license or assign it to others.

What is the difference between ® and ™ symbols?

If you have successfully registered a trademark, you can use the ® symbol next to your mark.

If you use the symbol, this tells others that you are using the logo or name as a trademark, but the mark may not be registered or protected under trademark laws.

What can be trademarked?

Letter, word, numeral, device (drawing or design), name, signature, brand, label, aspect of packaging, shape, colour, sound, character or a combination of these elements.

What is the term of trademark?

10 years and it can last indefinitely if the registration is renewed every 10 years.

What are the prerequisites to trademark?

It has to be:

  1. Distinctive
  2. Non-descriptive
  3. Non-generic
  4. Non-identical

What are the benefits of trademark?

With a trademark, you have the:

  1. Rights to ownership
  2. Licensing rights
  3. Monopoly within jurisdiction
  4. Non-tangible benefits